Product

Features

Use Cases

Resources

Product

Features

Use Cases

Resources

Use cases

Use cases

Get your best behavioral data

Stop guessing. Focus on what's work.

TEAMS

TEAMS

Sales, Marketing, Growth

Sales, Marketing, Growth

MINIMUM REQUIRED

MINIMUM REQUIRED

Getting started

Sypher collects, organizes, and makes sense of your leads's signals, so you always have a clear picture of how engaged your leads are and what their next move might be.

🚫 Required

🚫 Required

To get your behavioral data with our Sypher's feature, you’ll need to have some initial data available. This could include basic information such as LinkedIn interactions, marketing automation data or CRM data.

To get your behavioral data with our Sypher's feature, you’ll need to have some initial data available. This could include basic information such as LinkedIn interactions, marketing automation data or CRM data.

💥 What is behavioral data?

💥 What is behavioral data?

Behavioral data captures actions—the specific steps your leads take while interacting with your digital assets. This could be clicking on an email, visiting a product page, or signing up for a webinar. Instead of guessing, behavioral data helps you know exactly what drives interest:

Behavioral data captures actions—the specific steps your leads take while interacting with your digital assets. This could be clicking on an email, visiting a product page, or signing up for a webinar. Instead of guessing, behavioral data helps you know exactly what drives interest:

email reply

email reply

Email unsubscribe

Email unsubscribe

Like

Like

Downloads

Downloads

comment

comment

Website visit

Website visit

No show

No show

...

...

Industry

Technology used

Revenue

...

💡 Why use behavioral data?

💡 Why use behavioral data?

Behavioral data is the best way to understand the intentions behind your leads’ actions. By knowing what your audience is doing, you can:

  • Predict buying intent by analyzing engagement patterns across multiple channels.

  • Segment leads based on their actions, such as repeated visits to your pricing page or specific content downloads.

  • Create personalized follow-ups tailored to your leads’ engagement levels, boosting your chances of conversion.

Behavioral data is the best way to understand the intentions behind your leads’ actions. By knowing what your audience is doing, you can:

  • Predict buying intent by analyzing engagement patterns across multiple channels.

  • Segment leads based on their actions, such as repeated visits to your pricing page or specific content downloads.

  • Create personalized follow-ups tailored to your leads’ engagement levels, boosting your chances of conversion.

Industry

Technology used

Revenue

...

💥 Step 1

Connect your tools to Sypher

Start by connecting Sypher to platforms like HubSpot or Lemlist. This automates behavioral data collection and centralizes all your data for a clearer audience view.

💥 Step 2

Identify key behavioral signals

After analyzing the data patterns behind your companies, Sypher refine your Ideal Customer Profile (ICP) with the best firmographic criteria (based on all your data) such as revenue, company size, location, industry, and decision-making level... This ensures you're targeting the most relevant companies.

💥 Step 3

Analyze and leverage collected data

Give your sales team the insights they need to close deals faster. By focusing on companies with the right firmographic attributes (like growth stage or revenue size), your team can invest their time in leads that are more likely to convert.

💥 Let's go

Conclusion

By integrating Sypher with your existing tools and accessing your behavioral data, you’ll be able to:

  • Eliminate the guesswork in prioritizing leads and companies.

  • Take a more targeted approach to lead generation.

  • Focus on leads and companies that align with your ideal customer profile.

Prioritize your most engage leads

Prioritize your most engage leads

Prioritize your lost opportunities

Prioritize your lost opportunities

Prioritize your sales outreach

Prioritize your sales outreach

Integrate Sypher with all your sales and marketing tools